While searching for a good brand, I noticed that most of them, if not all, are packaged and designed in such a way that it's intended customers are all women. Even the TV commercials are geared towards women, older ones to be exact.
As if men don't have bones to care about. Or maybe, it's just easier to sell "look good" and "feel good" stuffs to women than men... >:)
Peace to all women... O:)